The Fair Trade Movement: Parameters, Issues and Future Research

The Fair Trade Movement: Parameters, Issues and Future Research

Journal	Journal of Business Ethics
Publisher	Springer Netherlands
ISSN	0167-4544 (Print) 1573-0697 (Online)
Issue	Volume 53, Numbers 1-2 / August, 2004
DOI	10.1023/B:BUSI.0000039400.57827.c3
Pages	73-86
Subject Collection	Humanities, Social Sciences and Law
SpringerLink Date	Wednesday, December 15, 2004

Geoff Moore

Abstract

Although Fair Trade has been in existence for more than 40 years, discussion in the business and business ethics literature of this unique trading and campaigning movement between Southern producers and Northern buyers and consumers has been limited. This paper seeks to redress this deficit by providing a description of the characteristics of Fair Trade, including definitional issues, market size and segmentation and the key organizations. It discusses Fair Trade from Southern producer and Northern trader and consumer perspectives and highlights the key issues that currently face the Fair Trade movement. It then identifies an initial research agenda to be followed up in subsequent papers.

Fair Trade - North-South - empowerment

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Geoff Moore Email: geoff.moore@unn.ac.uk

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