What is Creativity? (And why is it a crucial factor for business success?)

What is Creativity? (And why is it a crucial factor for business success?):

Your ability to generate innovative ideas is not merely a function of the mind, but also a function of five key behaviours that optimize your brain for discovery:

Associating: drawing connections between questions, problems, or ideas from unrelated fields Questioning: posing queries that challenge common wisdom Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things Networking: meeting people with different ideas and perspectives Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge